Chemists Without Borders

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Wednesday, January 07, 2009

So what's in a Unique Selling Proposition?

While I have my own ideas, I'd like input from readers on what you think Chemists Without Borders' unique selling proposition is or should be. The Economist magazine has countless renowned institutions listing courses and opportunities, but this one from the struck me as a perfect exemplar:
UNIVERSITY OF OXFORD:
EDUCATING LEADERS FOR 800 YEARS

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